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Coffee energy hacking

Coffee energy hacking

Coffee is a powerful superfood. It's tasty, full of good stuff for your body and the thing coffee is most known: caffeine. Here is the GOAT STORY guide to mastering your caffeine intake, keeping th...

Acrylamide in Coffee: Let’s Talk About It (Without Losing Our Minds)

Acrylamide in Coffee: Let’s Talk About It (Without Losing Our Minds)

Every now and then, a word starts floating around the coffee world that sounds like it belongs in a chemistry lab, not in your morning cup. Acrylamide is one of those words.

Cleaning the roasting machine

Cleaning the roasting machine

Written by: Dušan MatičičHead of coffee and Head roaster at GOAT STORY --- (Scroll down if you just want to see the video) --- Keeping things clean is essential for good coffee. But coffee is not a...

Why do I hate experimental coffees?

Why do I hate experimental coffees?

Written by: Dušan MatičičHead of coffee and Head roaster at GOAT STORY --- It's no secret: I'm not the biggest fan of experimental processing methods in coffee.Before you stop reading this and say ...

Athens World of Coffee - how to get the most of it

Athens World of Coffee - how to get the most of it

A year's gone by and it's again time for World of Coffee. This year, Europe's largest Speciality Coffee trade Show will be set in Athens from June 22nd until June 24th.  If you love coffee you pro...

Milan World of Coffee survival guide

Milan World of Coffee survival guide

Yay, it’s (almost) time for Milano World Of Coffee 2022!!! After a loooong pause coffee lovers will gather for Europe’s largest Specialty Coffee trade Show from June 23 to 25. A Festival of Innovat...

GINA x Smart Espresso profiler

GINA x Smart Espresso profiler

If you're an espresso lover you surely have heard of Smart Espresso Profiler - an easy to use tool to record and improve your espresso extractions.  It gives all compatible espresso machines capabi...

Can fresh be too fresh?

Can fresh be too fresh?

Written by: Dušan Matičič, Head roaster at GOAT STORY Fresh coffee is good coffee. But counter intuitively, fresh can be too fresh sometimes. Here's why you should rest your beans to get more flavo...

The state of coffee in 2022

The state of coffee in 2022

Post by: Dušan Matičič, Head roaster at GOAT STORYCover image: PLOTCOFFEE Green Coffee Ambassadors--- The last couple years have been tough on the world. The world economy is at a crossroad, the ep...

Roaster cleaning day 😵

Roaster cleaning day 😵

Written by Dušan Matičič, head roaster at GOAT STORY Coffee is dirty business. That's no joke. It's a mess. Brown, sticky, it will stain your clothes if you're not careful and it just flies everywh...

Decaf: Magic or science

Decaf: Magic or science

Want to hear a joke? Decaf. The joke that became viral in the internet coffee community is something that you might relate to. Traditionally, decaffeinated coffees have been … well … crap. But thin...

SMART or BASIC: Which GINA suits your coffee needs?

SMART or BASIC: Which GINA suits your coffee needs?

Now this is a question that has been asked quite a lot: What is the difference between GINA Smart and GINA Basic? Let’s get a bit in-depth about what are the differences between the two.